Samsung Electronics Co. unveiled its Galaxy S26 lineup of smartphones, with an emphasis on artificial intelligence features and real-world privacy over major design changes.
The new devices, announced Wednesday at an event in San Francisco, include the extra-large Galaxy S26 Ultra ($1,300), the Galaxy S26 Plus ($1,100) and the more standard-sized Galaxy S26 ($900) – with prices that put Samsung in direct competition with Apple Inc.’s iPhone 17 line. While the Ultra costs the same as its predecessor, the Plus and S26 are both $100 more expensive than last year’s models, an increase that may partially be explained by the ongoing memory chip crunch.
The South Korean company also announced two pairs of earbuds, the $249 Galaxy Buds 4 Pro and the $179 Galaxy Buds 4. All of the new Galaxy products are available for pre-order immediately and will arrive in stores March 11.